BetterMarketing Blog: Bastian Siebenbürger`s musing on marketing and business at the intersection of technology markets and people

Groupon – really the next big thing?

Rice University study finds Groupon is more beneficial for consumers than businesses
Social promotion industry needs to retool to stay viable – read more>

German website Heise Online also concludes that companies won´t use Groupon for longer period as the total cost for such deals are to high and the quality of generated customers is often very bad. In Summary: there´s high risk of winning a lot bargain hunters (for much money considering the total costs and fact that even your existing clients will get the deals) than good and loyal new customers.

So think about it for your business – or as a consumer if a good deal can`t find elsewhere anyway.

Full Article from Heise Online (German) here>

What experience did you made with Groupon, let me know your thoughts.

  • Ich guck da seit 6 Monaten auf die Seite und hab noch nie einen Deal gefunden, den ich unbedingt hätte machen wollen.

  • …ja kann ich verstehen, generell beobachte ich allerdings, dass die Leute die zuschlagen über die Angebote per Email kommen. Allerdings kommen da alle 1-3 Tage Angebote – irgendwas ist somit immer mal für jemanden dabei, man muss diese „Massenansprache“ aber mögen. Viele Interessenten „unsubscriben“ daher bzw. hauen Groupon auf die Spam Liste. Ich bin gespannt wie lange das noch boomt.

You can follow any responses to this entry through the RSS 2.0 feed.